SCEA marketing VP: GTA IV big enough, episodic DLC not necessary

If you’re excited about exclusive episodic content for Grand Theft Auto IV (Microsoft Xbox 360, Sony PlayStation 3) which means a version of it would be lengthier, Sony Computer Entertainment America’s product marketing vice president sure isn’t. According to Scott Steinberg, there probably won’t be much gamers who’d avail of DLC since GTA IV is big enough. More details await at the full article.

While Microsoft has plans to keep the dough rolling by offering episodic downloadable content on Xbox Live this fall after Grand Theft Auto IV (Microsoft Xbox 360, Sony PlayStation 3) hits its console, one Sony bigwig doesn’t seem fazed by being unable to do the same.

Scott Steinberg, Vice President of Product Marketing at Sony Computer Entertainment America (SCEA), told GameDaily in an interview:

I personally don’t think there’s going to be a huge percentage of folks who jump into downloadable content for another price when they’re still playing through the core product.

Furthermore, Steinberg stated that “[Microsoft] spent the GNP of several small Latin American countries to get that [content].” Talking about Grand Theft Auto IV, He added:

…while I do think having that brand on their system was a move for them which they felt they needed to make because they cut a big check for it, I think PlayStation fans know the Grand Theft Auto experience on the PS2 is how they grew up playing Grand Theft Auto.

Buy: [ Grand Theft Auto IV (Xbox 360) ]
Buy: [ Grand Theft Auto IV (PS3) ]

Via GameDaily