SCEA: PS3 has captured the hardcore, will now go casual
Already released: from Uncharted to Killzone 2. Yet to come: Heavy Rain, God of War III. Of course, there are a whole slew of other hardcore titles smattered in between, and for SCEA‘s John Koller, he’s pretty confident that they’ve already captured the hardcore market. Yes, they came, they saw, they conquered the hardcore – and they still do, and will still cater to, it seems. But what of other markets, more specifically the casual? I mean, we can’t just live by SingStar and Flower, right?
Already released: from Uncharted to Killzone 2. Yet to come: Heavy Rain, God of War III. Of course, there are a whole slew of other hardcore titles smattered in between, and for SCEA‘s John Koller, he’s pretty confident that they’ve already captured the hardcore market.
Yes, they came, they saw, they conquered the hardcore – and they still do, and will still cater to, it seems. But what of other markets, more specifically the casual? I mean, we can’t just live by SingStar and Flower, right? As Koller puts it:
ThereÂ’s certainly a line-up of very strong family-friendly titles that weÂ’re looking at for PS3 in our continuing effort to appeal to that casual consumer.
WeÂ’ve captured the hardcore. The install base we have now tells us that the hardcoreÂ’s purchased. WeÂ’re moving on now to continue to support them with a tremendous line-up of games, but also look at softer brands that maybe we had with PS2 franchises weÂ’re bringing over to PS3, or new IP.
Think of some of the latter-half PS2 franchises.
Err, ok, any guesses?
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