SCEE: Early PS3 adopters still have advantage despite price cuts

Ray Maguire, UK managing director of Sony Computer Entertainment Europe - Image 1People all over Europe are happily celebrating the reduced prices of Sony PlayStation 3 units everywhere. With the release of the new 40GB and 60GB models, consumers now have a choice of getting either an entry-level unit with fewer features but at a substantially lower price or an impressive machine with all the trimmings.

However, a lot of people are griping about the fact that those loyal PS3 consumers who bought their units when the next-gen console first came out are getting the raw end of the deal, especially now that the PS3 had received a hefty price-cut.

In an interview with Ray Maguire, UK Managing Director of SCE Europe, he sympathized with the woes early PS3 adopters are experiencing and explained the advantages they still have over the newer consumers. Maguire related that he himself wouldn’t mind putting out a lot of money for a product that he knew would definitely be worth it.

Putting it in simpler terms, it’s pretty much like the early bird getting the worm. Those people who got their PS3 units earlier than others can experience the enjoyment of having a next-gen console sitting in their homes months before anybody else, despite the initial prohibitive pricing:

Consumer electronics only goes one way and that’s downwards. If you’re a company that has to invest billions into development then you know that costs are going to be high at launch. T

The reason they are high is because we’re taking such a bold step of going so far forward into the future that we have to create our own fabrication plants to make chips, no one can create these things because they’re not investing either the time or the money or the vision into making products that are this far reaching.

Maguire also mentioned that the new 40GB model is the next big step for Sony to entice newer consumers into the PlayStation 3 experience. The step itself is a progressive one as people can willingly give themselves the choice on how to enjoy their new consoles now that the different models will be made available soon.

Ray Maguire, UK managing director of Sony Computer Entertainment Europe - Image 1People all over Europe are happily celebrating the reduced prices of Sony PlayStation 3 units everywhere. With the release of the new 40GB and 60GB models, consumers now have a choice of getting either an entry-level unit with fewer features but at a substantially lower price or an impressive machine with all the trimmings.

However, a lot of people are griping about the fact that those loyal PS3 consumers who bought their units when the next-gen console first came out are getting the raw end of the deal, especially now that the PS3 had received a hefty price-cut.

In an interview with Ray Maguire, UK Managing Director of SCE Europe, he sympathized with the woes early PS3 adopters are experiencing and explained the advantages they still have over the newer consumers. Maguire related that he himself wouldn’t mind putting out a lot of money for a product that he knew would definitely be worth it.

Putting it in simpler terms, it’s pretty much like the early bird getting the worm. Those people who got their PS3 units earlier than others can experience the enjoyment of having a next-gen console sitting in their homes months before anybody else, despite the initial prohibitive pricing:

Consumer electronics only goes one way and that’s downwards. If you’re a company that has to invest billions into development then you know that costs are going to be high at launch. T

The reason they are high is because we’re taking such a bold step of going so far forward into the future that we have to create our own fabrication plants to make chips, no one can create these things because they’re not investing either the time or the money or the vision into making products that are this far reaching.

Maguire also mentioned that the new 40GB model is the next big step for Sony to entice newer consumers into the PlayStation 3 experience. The step itself is a progressive one as people can willingly give themselves the choice on how to enjoy their new consoles now that the different models will be made available soon.

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