SCi acquires Bluefish Media

SCi, one of the world’ leading videogame publishers and developers, has acquired online distribution specialist Bluefish Media. With this avenue for digital video game downloads, SCi plans to continue its objective of improving the profit margins of its successful New Media and Casual Games businesses.

Simon Protheroe, New Media and IT Director of Eidos said, “Bluefish is an important acquisition for Eidos. We expect the digital distribution of products to become increasingly important, offering improved margins and a direct relationship with our customers.”

Thanks to the acquisition, Bluefish will become a part of the Eidos New Media division. Details have yet to be revealed on to what extent the Bluefish acquisition will affect Eidos brands such as Hitman and Tomb Raider.

SCi, one of the world’ leading videogame publishers and developers, has acquired online distribution specialist Bluefish Media. With this avenue for digital video game downloads, SCi plans to continue its objective of improving the profit margins of its successful New Media and Casual Games businesses.

Simon Protheroe, New Media and IT Director of Eidos said, “Bluefish is an important acquisition for Eidos. We expect the digital distribution of products to become increasingly important, offering improved margins and a direct relationship with our customers.”

Thanks to the acquisition, Bluefish will become a part of the Eidos New Media division. Details have yet to be revealed on to what extent the Bluefish acquisition will affect Eidos brands such as Hitman and Tomb Raider.