Sky TV service for Xbox Live confirmed
We have confirmation, folks! Sky TV really is coming to the Xbox 360 to give us the first ever console-based live TV service. The rumored partnership is real, and it will be “groundbreaking”.
We have confirmation, folks! Sky TV really is coming to the Xbox 360 to give us the first ever console-based live TV service. The rumored partnership is real, and it will be groundbreaking.
The press release states that the service will be headed first to Ireland and UK Xbox LIVEs come autumn of this year. While no specific channel line-up was given, it is confirmed that we will be able to access blockbuster movies, entertainment shows, documentaries, kid-friendly programs, sports, and more.
The new service will also offer a range of unique interactive services, such as an additional range of applications to enhance the viewing experience further, ie. in Sky Sports. You’ll also be able to communicate with one another through the broadband connections, in real time.
Sky’s Commercial Group director, Stephen Nuttall, says of the partnership:
Our partnership with Xbox is a further example of our commitment to put choice and control in the hands of customers. Xbox owners now have a range of ways to access Sky content and can pick and choose the platform and packages that are right for them. We are extremely excited about the opportunity of reaching Xbox owners who are looking to experience Sky for the first time, as well as giving our existing customers yet another way to experience the content they love.
And as for the side of Microsoft, Neil Thompson, Head of Xbox UK and Ireland, comments:
Our customers have told us that they want the opportunity to use their consoles as a way to access TV and once again Xbox has pulled off an entertainment fist with amazing content and rich interactive experience. The combination of Sky’s leadership in content creation and aggregation and our own in creating a constantly evolving new generation of rich 360 entertainment experiences means we are one step closer to our goal of offering Xbox owners the best entertainment experiences out there, whether it’s movies, music, games, interactive experiences or high quality TV.
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