Sonic Team Boss: a VAIO PS3 would appeal to some

Vaio - Image 1Yogiro Ogawa, the Sonic Team boss and director of Sonic and the Secret Rings, had this to say in a recent interview with CVG:

Now I think that if Sony had sold the PS3 alongside the Vaio brand, maybe like calling it the ‘Vaio PS3′ or something like that, it may have been more appealing to the right people.

…I think that the way in which Sony has chosen to approach the PS3 could have been better. It’s very expensive.

Ogawa also praises Nintendo for their efforts on their latest console, the Wii. He says:

If you look at videogame history, Nintendo hardware always extends on what we have. They design, develop and create new toys.

He even calls the Wiimote a “a fun device to design games for” due to its innovation and the new challenges it poses for game designers.

Would marketing the PS3 differently have helped increase its sales? Now that the launch is said and done, and now that Sony seems adamant with the direction it has chosen for its latest console, we can only speculate…

Via CVG

Vaio - Image 1Yogiro Ogawa, the Sonic Team boss and director of Sonic and the Secret Rings, had this to say in a recent interview with CVG:

Now I think that if Sony had sold the PS3 alongside the Vaio brand, maybe like calling it the ‘Vaio PS3′ or something like that, it may have been more appealing to the right people.

…I think that the way in which Sony has chosen to approach the PS3 could have been better. It’s very expensive.

Ogawa also praises Nintendo for their efforts on their latest console, the Wii. He says:

If you look at videogame history, Nintendo hardware always extends on what we have. They design, develop and create new toys.

He even calls the Wiimote a “a fun device to design games for” due to its innovation and the new challenges it poses for game designers.

Would marketing the PS3 differently have helped increase its sales? Now that the launch is said and done, and now that Sony seems adamant with the direction it has chosen for its latest console, we can only speculate…

Via CVG

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