Sonos apologies for the shoddy release of its updated iOS game.

The updated Sonos App for iOS
Sonos has issued an unusual apology for its iOS app update in May, promising to make changes to improve the poorly-received overhaul. Sonos updated its iOS app in May. It made significant updates to both its iOS and Android offerings, to make it easier to navigate. The app’s release turned out to be so bad that an apology was warranted. In a blog post dated July 25, Sonos CEO Patrick Spence acknowledged that users had “experienced substantial problems” with the app update. “I would like to start by personally apologizing,” he begins. “There isn’t a single employee at Sonos that isn’t hurt by having disappointed you, and I assure that fixing the app for our customers and partners continues to be our top priority,” he continued. He insists that the app update was designed to create “a more enjoyable experience” and “drive innovation in future.” The company discovered “a number” of issues that slowed the recovery process by adding missing functionality and features. Spence explains that fixing these problems delayed the plan to release said feature updates. After the May 7 update Sonos released new versions every 2 weeks with the goal of “significant and meaningful improvements” and adding features, as well as fixing bugs. Sonos also created a list of improvements that it prioritizes for future updates. In July and August, these include improved stability for adding products and implementing the Music Library configuration. It plans to improve system stability and volume responsiveness between August and September. It will also incorporate UI elements based upon user feedback. In September, the focus will be on improving alarm consistency and reliability. The proposed changes for September and October include restoring edit mode for playlists, the Queue and other settings. Spence concludes, “We appreciate your patience while we work to resolve these issues.” We know that we need to work hard to regain your trust, and are doing so. After a very negative reaction to the update, the mean culpa is a change of tune. Users complained about features that were in the previous version but not the new one. Sonos released a press statement that was a bit tone-deaf at the time. It dismissed the issues and insisted they would be resolved within months. Sonos stated that it takes courage to rebuild the core product of a brand from the ground up.