Sony: 2010 to be a “very robust” year for PSP, candidly, piracy really is the problem

2010 is going to be a “very robust” year for the PSP handheld, so says Sony. The company’s been teasing some major surprises this year in the hopes of reviving interest in the platform riddled with controversy and drama, and simply put, this is all mainly because of piracy.

2010 is going to be a “very robust” year for the PSP handheld, so says Sony. The company’s been teasing some major surprises this year in the hopes of reviving interest in the platform riddled with controversy and drama, and simply put, this is all mainly because of piracy.

Rob Dyer, Sony’s senior vice president of publisher relations, is looking to move forward in 2010, and reveals that they’ve got the third parties to help them see through it.

“I think we had a great lineup last year,” he opined. He also talked about what the biggest obstacle to the PSP has been thus far, and he’s conceded that Sony has pretty much failed at curbing this activity.

“The biggest problem that plagued PSP was piracy; we have not been able to slow that down. We think we have some answers going forward, but we’re not ready to talk about that publicly at this point. So we’re working on fixing that, because that’s been a big problem.

Publishers, when they put out good games, are not getting the same sales results that they got a few years back. So piracy’s been a big issue and we’re working on that very diligently to bring about some solutions.”

They did come out with the PSPgo in the hopes of curbing the said problem, but given its poor sales performance, even that didn’t put a dent on the activities of piracy.

It’s been a jampacked six years for the Sony handheld already, and yet the problem of piracy still stubbornly persists. “I think given where we’re at right now, we’re doing very, very well. But yes, the business has had problems and I think it all stems, candidly, from the piracy.”

Via [Industry Gamers]

Related Articles:

• Sony introduces new DRM for SOCOM Fireteam Bravo 3, hopes to combat PSP piracy for good
• Dylan Cuthbert: Cheap gamers disappoint me