Sony CEO Howard Stringer says price cut boosts PS3 sales

It looks like things are heating up in the holiday phase of the next-gen console wars. Sony Corporation CEO Howard Stringer has reported that sales of Sony’s Playstation 3 game console have more than doubled since the company decided to slash the 80GB PS3 model’s price by US$ 100 and offered an alternative 40GB PS3 model.

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It looks like things are heating up in the holiday phase of the next-gen console wars. Sony Corporation CEO Howard Stringer has reported that sales of Sony’s Playstation 3 game console have more than doubled since the company decided to slash the 80GB PS3 model’s price by US$ 100 and offered an alternative 40GB PS3 model.

According to Mr. Stringer, the sales boost (having effectively reached 100,000 during the week after November 11) was the breakthrough that the company had been awaiting since PS3’s launch. Mr. Stringer also said that Sony is poised to benefit from the reported shortage in the supply of Nintendo Wiis.

As the next-gen console wars are far from over, time will tell whether Sony will be able to meet or exceed the glory of the Playstation 3’s hardware predecessors.