Sony denies Sony Ericsson the use of the PlayStation brand

Rumors have been going around for a long time about a Sony Ericsson gaming phone. The truth behind those is that Sony Ericsson went to the higher ups of the Sony chain of command and pitched a PSP Phone to the board late last year, to capitalize on gaming success as well as the success of the Cybert-shot and Walkman handsets. Unfortunately, Sony turned them down. Find out why.

Rumors have been going around for a long time about a Sony Ericsson gaming phone. The truth behind those is that Sony Ericsson went to the higher ups of the Sony chain of command and pitched a PSP Phone to the board late last year, to capitalize on gaming success as well as the success of the Cybert-shot and Walkman handsets. Heck they even have Bravia Phones in Japan.

Sources say the Sony told Sony Ericsson that they will only license the PlayStation brand if and only if when Sony makes the handsets independently, meaning that the ties with Ericsson must first be severed.

According to a Sony Ericsson spokeswoman, the handset manufacturer “could not comment on what Sony has or hasn’t said.” “In the past, we have been keen that our product proposition lives up to brand promise, and we feel at the moment the technical specs are not high enough to put such a prestigious brand on a phone,” she added.

The spokeswoman also mentioned that Sony Ericsson is continually reviewing launch plans, and will look at Bravia and PlayStation in the future.

Bravia PSPs? Bravia PSP Phones? Wherever their ventures take direction, they all sound like amazing pieces of hardware.

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Via Mobile Today