Sony Ericsson looking to use PlayStation brand for new handsets

The Financial Times reports that Sony Ericsson is thinking about using Sony’s PlayStation brand for its new high-end mobile phones. According to Sony Ericsson president Miles Flint, the PlayStation brand is “an area of possible future activity”.

This sort of contradicts rumors that Sony Ericsson would not be using the PlayStation Portable brand for its rumored gaming phone. The company, which is half-owned by Sony, already has a mobile TV-capable Bravia phone being developed in collaboration with Japan‘s NTT DoCoMo.

While the PlayStation phone is indeed a possibility, Flint stressed that the tech needed for such a phone is still far from being perfected. “We need to make sure that it is a credible phone, and be sure we are justified in putting that identity on it,” said Flint.

Via Financial Times

The Financial Times reports that Sony Ericsson is thinking about using Sony’s PlayStation brand for its new high-end mobile phones. According to Sony Ericsson president Miles Flint, the PlayStation brand is “an area of possible future activity”.

This sort of contradicts rumors that Sony Ericsson would not be using the PlayStation Portable brand for its rumored gaming phone. The company, which is half-owned by Sony, already has a mobile TV-capable Bravia phone being developed in collaboration with Japan‘s NTT DoCoMo.

While the PlayStation phone is indeed a possibility, Flint stressed that the tech needed for such a phone is still far from being perfected. “We need to make sure that it is a credible phone, and be sure we are justified in putting that identity on it,” said Flint.

Via Financial Times