Sony hires new ad agency for PlayStation brand

It was reported earlier that Sony Computer Entertainment of America is dropping TBWA as their ad firm and taking their account (their US$ 150 million account) to the Los Angeles ad agency, Deutsch, Inc. More in the full article.

It was reported earlier that Sony Computer Entertainment of America is dropping TBWA as their ad firm and taking their account (their US$ 150 million account) to the Los Angeles ad agency, Deutsch, Inc.

TBWA has been SCEA‘s ad firm for the last 13 years, but all good things must come to an end. Deutsch Inc. is one of the five finalists in the review for the PlayStation account and whose clients include IKEA, Johnson & Johnson, Old Navy and TGI Friday’s.

They’ll have their work cut out for them if they’re planning to come out with an ad campaign in time for the holiday season. It’ll be interesting to see where the new agency will take the PlayStation brand.