Sony launches new PS3 ad Campaign: “It Only Does Everything”
With the announcement of the slick PS3 Slim last week along with the US$ 299 price move, it’s only fitting for Sony to focus on advertising and marketing. And boy, they’re back! Here’s your first look at Sony’s new marketing campaign for the PS3 with the introduction of its new tagline, “It Only Does Everything.” Watch the videos after the link.
With the announcement of the slick PS3 Slim last week along with the US$ 299 price move, it’s only fitting for Sony to focus on advertising and marketing. And boy, they’re back! Here’s your first look at Sony’s new marketing campaign for the PS3 with the introduction of its new tagline, “It Only Does Everything.”
According to Peter Dille, Senior Vice President, Marketing & PlayStation Network, you’ll start seeing several new TV ads from now on through the holiday season:
YouÂ’ll see and hear about all the broad features and benefits this amazing device has to offer across multiple media including TV, radio, online, retail and social networking outlets. A total of 9 TV spots will roll out throughout the holiday, each highlighting a different benefit and feature of the PS3. So whether youÂ’re a hardcore gamer or a Blu-ray enthusiast, you will have something to takeaway from these ads.
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