Sony, Nintendo, Microsoft: The three king’s Christmas splurge
November 17 and 19 may be the dates to watch out for this month, but we’ll be seeing the real fight take to the TV sets this December, as news reaches us of what the three console giants have in mind this Christmas. Microsoft‘s total marketing campaign is expected to hit the £14 million (USD million) mark for marketing their 360 Xbox 360, with Nintendo coming in with £12.5 million (USD million) , and Sony at £7 million (USD million).
According to MCV, Microsoft’s holding a belated birthday bash for their flagship console as the 360 hits its first year in production this November 22, and they’re planning to do so with a campaign fund double that of Sony’s. “With Sony not being here and Nintendo coming in with limited stock the opportunity for us is pretty significant. Most of the £14 million will be spent on getting consistent TV airtime.” Xbox marketing head Stephen McGill told told MCV during an interview.
Given that Microsoft’s console has already been on the market a full year ahead of its two competitors, the team’s hoping to bank on the options that the 360 currently provides for its users. “Our whole thing is about choice. WeÂ’ve got two different versions of the console, and a huge choice of games. It’s also about how much you want to engage with it – if you want to get online or play Live Arcade games, gamers can go for it. ItÂ’s up to them.”
And while Nintendo’s only spending £6.5 million (USD.3 million) in marketing for the Wii, £6 million (USD.7 million) was allocated for their highly-popular DS. “You wonÂ’t be able to miss Wii on TV this Christmas,” Nintendo’s Rob Lowe said in an interview. “We will be supported with our heaviest ever online spend, and a large-scale print and cinema campaign.”
And lastly, we’ll be taking a look at Sony, with their £7 million being invested in their highly popular (and very pink) PS2 and PSP. “PlayStation has always had a focus on TV at Christmas and this year will be no different,” UK market manager Mary Tristram said. “We will make sure that we extend the experience online and in print but the majority of the spend will be based on TV.” The strange part of this news is that Sony hasn’t made any comments on what they plan to spend on the PS3 for this Christmas.
Via MCV
November 17 and 19 may be the dates to watch out for this month, but we’ll be seeing the real fight take to the TV sets this December, as news reaches us of what the three console giants have in mind this Christmas. Microsoft‘s total marketing campaign is expected to hit the £14 million (USD million) mark for marketing their 360 Xbox 360, with Nintendo coming in with £12.5 million (USD million) , and Sony at £7 million (USD million).
According to MCV, Microsoft’s holding a belated birthday bash for their flagship console as the 360 hits its first year in production this November 22, and they’re planning to do so with a campaign fund double that of Sony’s. “With Sony not being here and Nintendo coming in with limited stock the opportunity for us is pretty significant. Most of the £14 million will be spent on getting consistent TV airtime.” Xbox marketing head Stephen McGill told told MCV during an interview.
Given that Microsoft’s console has already been on the market a full year ahead of its two competitors, the team’s hoping to bank on the options that the 360 currently provides for its users. “Our whole thing is about choice. WeÂ’ve got two different versions of the console, and a huge choice of games. It’s also about how much you want to engage with it – if you want to get online or play Live Arcade games, gamers can go for it. ItÂ’s up to them.”
And while Nintendo’s only spending £6.5 million (USD.3 million) in marketing for the Wii, £6 million (USD.7 million) was allocated for their highly-popular DS. “You wonÂ’t be able to miss Wii on TV this Christmas,” Nintendo’s Rob Lowe said in an interview. “We will be supported with our heaviest ever online spend, and a large-scale print and cinema campaign.”
And lastly, we’ll be taking a look at Sony, with their £7 million being invested in their highly popular (and very pink) PS2 and PSP. “PlayStation has always had a focus on TV at Christmas and this year will be no different,” UK market manager Mary Tristram said. “We will make sure that we extend the experience online and in print but the majority of the spend will be based on TV.” The strange part of this news is that Sony hasn’t made any comments on what they plan to spend on the PS3 for this Christmas.
Via MCV