Sony passes up chance for Official Xbox Magazine to review Bravia
Sony recently passed on an offer made by the Official Xbox Magazine to review the Sony Bravia HDTV. It seems the reason the Sony rep gave was that OXM is a Microsoft-focused publication, a point that is an area of conflict for them since Sony manufactures the competing PlayStation brand. More in the full article.
Sony recently passed on an offer made by the Official Xbox Magazine to review the Sony Bravia HDTV. It seems the reason the rep gave was that OXM is a Microsoft-focused publication, a point that is an area of conflict for them since Sony manufactures the competing PlayStation brand.
The story goes that Dan Amrich of OXM recently purchased a Bravia, was pleased with it after hooking it up with the Xbox 360 and decided to do a review of it. However, when OXM contacted Sony to request a set for the review, they were met with a declination. According to Amrich:
It would appear that the console wars extend further than any of us realized, but that’s the reason given – we’re a Microsoft-focused (but not -owned, I should point out) publication, and they are a PlayStation-creating company (but not the same business division, I should point out), so…just no. “I have to support our friends over at our sister company,” said the representative.
After receiving this reply, Amrich writes back to confirm Sony’s decision, pointing out that their review would help sell the product. Sony replied saying that they’re “going to pass on this opportunity.”
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