Sony plans new PSP strategy

Sony is pledging to rejuvenate the PlayStation Portable platform, and with E3 2010 just around the corner, the company promises to “reinvent the whole PSP model in a very different way”.

 

 

Sony is pledging to rejuvenate the PlayStation Portable platform, and with E3 2010 just around the corner, the company promises to “reinvent the whole PSP model in a very different way”. According to SCE UK sales director Mark Howsen:

 

“I think in handheld over all the industry is at a bit of a tipping point. We’re seeing a trend whereby consumers are relatively accepting of the fact that they have to buy high-price hardware but at the same time they expect to pay very little, or sometimes even nothing at all, for software. That’s a real shift in behaviour.”

“Of course there will always be a market for premium, full value product but the balance between that and value content is changing quite rapidly. That’s been fuelled by, I guess, piracy initially but now also the advent of new business models coming into this space and that’s feeding it even faster.”

“To reinvent the whole PSP model we need to look at handheld in a very different way, in the context in which consumers are now viewing it. We’re trying to reengage consumers with PSP, though that’s not just a challenge for us – it’s a challenge for the whole handheld sector. We are at the point of a major shift in the way that consumers are engaging with the current players in that market.”

Rumors of a new PSP iteration has been making waves lately, with specualtions pointing at this months E3 for the big reveal.

 

 

Via [MCV]