Sony Pulls ‘those” Ads

Yeah, I know you’re probably groaning at the thought that this ad’s in the news again, trust me, I hate seeing this image just as much as you do, but seeing as how there have been some new developments, and I initially reported on the story, and then followed through on it, I felt it only right to take the story full circle.

Game Politics is reporting that Sony has issued an official statement in regards to the whole sordid affair that reads thus:

“We… recognize that people have a wide variety of perceptions about such imagery and we wish to apologize to those who perceived the advert differently to that intended. In future, we will apply greater sensitivity in our selection of campaign imagery, and will take due account of the increasingly global reach of such local adverts, and their potential impact in other countries.”

It’s kind of hard to write this article since quite frankly, I couldn’t care less about the issue any more, and I don’t think gamers in general really should either. I still stand by my decision that it was a silly move by Sony, and one whose consequences they must surely have been aware of, yet they continued down that path just to get some cheap coverage by wrongly manipulating public sentiment. My initial posts were not intended to brand Sony racist, and despite the fact that I seem to have been branded a knee jerk reactionary by the multitude of commenter’s in both earlier articles, that isn’t the case, at least I don’t think so. The idea was simply to point out the low depths that Sony had apparently sunk to in order to grab peoples attention, a message that seemed to be largely ignored.

Oddly enough, at the end of the day Sony wins anyway, the ad has now been seen not only in its source country of the Netherlands, but all over the internet, drawing attention even from the NAACP, whose San Jose chapter President, Rick Callender remarked:

“Sony has done the honorable thing by owning up to the fact that communication and ads in today’s global market have a much further reach than in the past, said Callender. “Their attempt to contrast colors clearly created controversy and sparked painful feelings in the global community. Hopefully in the future, Sony will employ a better litmus test to their ad campaigns to determine if they will be sour to the taste of worldwide consumers. I commend them for their actions.”

Whether you agree with Sony on this one or not, it’s pretty clear that now’s a good time to sweep this one under the rug, no harm no foul right?

Via Game Politics

Yeah, I know you’re probably groaning at the thought that this ad’s in the news again, trust me, I hate seeing this image just as much as you do, but seeing as how there have been some new developments, and I initially reported on the story, and then followed through on it, I felt it only right to take the story full circle.

Game Politics is reporting that Sony has issued an official statement in regards to the whole sordid affair that reads thus:

“We… recognize that people have a wide variety of perceptions about such imagery and we wish to apologize to those who perceived the advert differently to that intended. In future, we will apply greater sensitivity in our selection of campaign imagery, and will take due account of the increasingly global reach of such local adverts, and their potential impact in other countries.”

It’s kind of hard to write this article since quite frankly, I couldn’t care less about the issue any more, and I don’t think gamers in general really should either. I still stand by my decision that it was a silly move by Sony, and one whose consequences they must surely have been aware of, yet they continued down that path just to get some cheap coverage by wrongly manipulating public sentiment. My initial posts were not intended to brand Sony racist, and despite the fact that I seem to have been branded a knee jerk reactionary by the multitude of commenter’s in both earlier articles, that isn’t the case, at least I don’t think so. The idea was simply to point out the low depths that Sony had apparently sunk to in order to grab peoples attention, a message that seemed to be largely ignored.

Oddly enough, at the end of the day Sony wins anyway, the ad has now been seen not only in its source country of the Netherlands, but all over the internet, drawing attention even from the NAACP, whose San Jose chapter President, Rick Callender remarked:

“Sony has done the honorable thing by owning up to the fact that communication and ads in today’s global market have a much further reach than in the past, said Callender. “Their attempt to contrast colors clearly created controversy and sparked painful feelings in the global community. Hopefully in the future, Sony will employ a better litmus test to their ad campaigns to determine if they will be sour to the taste of worldwide consumers. I commend them for their actions.”

Whether you agree with Sony on this one or not, it’s pretty clear that now’s a good time to sweep this one under the rug, no harm no foul right?

Via Game Politics