Sony says bring it on: calls Microsoft and Nintendo add-on peddlers

 Sony: Competitors Ohhhh, Sony‘s making it personal. In an official press release, Sony claws at both Microsoft and Nintendo, saying that they “peddle add-ons” in an effort to keep up with the PS3’s out-of-the-box features.

Biting remarks thrown between Sony and Microsoft are normal (even expected), but more often than not, these are offhand statements said in interviews.

This time though, Sony’s making it personal. In an official press release, Sony claws at both Microsoft and Nintendo, calling out their consoles as peddling add-ons in an effort to keep up with the PS3. The press release, which was headlined “Keeping Gaming and Entertainment Simple,” read:

The Xbox 360 requires additional money, multiple upgrades and additional external devices, putting a burden on the wallet and adds clutter to the entertainment center.

And the WiiÂ’s lack of enhanced features comes at the expense of a comprehensive entertainment solution.

So as PS3 continues to evolve without the need for additional parts or expenses, expect the competition to continue peddling add-ons in an effort to keep up with the JonesÂ’

(In case you were wondering, no, I’m not the one who put that part of the PR in bold. That was pure Sony.)

The PR also gave a break down of what the PlayStation 3’s has straight out of the box, emphasizing “huge hard drives,” free online gaming, and “Ten years of value with a future-proof system via firmware updates that offer new services and features. They also gave a chart, giving a blow by blow against the competition:

PlayStation 3 - Image 1

A very aggressive strategy, one they no doubt put in action for CES 2009, but I doubt it’ll work. One of the strengths of the Xbox 360 is specifically because its add-ons are optional. People can choose whether or not to buy the parts they want. With people hanging on to their wallets with a death grip, this is a major plus for people in the market for a console.

As for the Wii, well, people buy it expecting a fun-for-the-family console, not an all-in-one entertainment device, so they get what they pay for.


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Via EDGE

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