Sony says no to PlayStation 3 price cut

Next Generation notes that contrary to a report in the Financial Times that suggested that Sony is rethinking their pricing strategy for the Sony PlayStation 3, the company has released a statement that refutes this. The statement says:

PS3 prices and shipment plans for the future should be determined by market trends and competition. Sony currently doesn’t have any specific plan to cut the PlayStation 3’s price.

Despite analysts noting that a price cut is inevitable, given the competition that the company is seeing from Microsoft and Nintendo, Next Generation says that Sony’s plan is to hold for now and wait for Blu-ray drive demand to increase.

It is noted that not only would a price cut be financially difficult, but it will also send a message that confidence in their Blu-ray strategy is waning.

Via Next Generation

Next Generation notes that contrary to a report in the Financial Times that suggested that Sony is rethinking their pricing strategy for the Sony PlayStation 3, the company has released a statement that refutes this. The statement says:

PS3 prices and shipment plans for the future should be determined by market trends and competition. Sony currently doesn’t have any specific plan to cut the PlayStation 3’s price.

Despite analysts noting that a price cut is inevitable, given the competition that the company is seeing from Microsoft and Nintendo, Next Generation says that Sony’s plan is to hold for now and wait for Blu-ray drive demand to increase.

It is noted that not only would a price cut be financially difficult, but it will also send a message that confidence in their Blu-ray strategy is waning.

Via Next Generation