Sony targets 13M PS3 unit sales, 50B yen PSN revenue for FY09
Sony has lofty goals for this fiscal year. Banking on the recent success of the PS3 Slim and the round of PS3 price cuts, Sony executive vice president Kaz Hirai has revealed that they plan to hit 13 million PS3s sold worldwide in FY09. They also expect the PlayStation Network to pull in revenues roughly thrice the profits they made last year. More after the jump.
Sony has lofty goals for this fiscal year. Banking on the recent success of the PS3 Slim and the round of PS3 price cuts, Sony executive vice president Kaz Hirai has revealed that they plan to hit 13 million PS3s sold worldwide in FY09.
As Gamasutra notes, the 13 million mark would represent quite an increase if Sony does manage to hit it. In fiscal 2008, they moved 10.1 million PS3 units. They have until March 2010 to reach that goal.
Joystiq also reports that Sony expects the PlayStation Network to pull in revenues of JPÂ¥ 50 billion (around US$ 561 million), roughly thrice the profits they made last year. A slide from yesterday’s investor’s conference indicates that there are already 33 million registered PSN accounts. Of those, 1.4 million visit the PlayStation Store daily.
Hirai recently noted that Sony’s plan to increase sales involves “offering users new entertainment through the combination of hardware, software, peripheral and PlayStation Network.” Off the top of my head, one such PSN service is the digital comics store. We can probably expect other similar services in the future, which is quite alright with me as long as they do keep the core PSN service free.
Thanks to narutosaiyan for the tip!
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Via Gamasutra