Sony wakes up to Europe

SCEE president promises to right the wrongs of Sony’s European strategy which left the EU in the dark for almost a year after the PS2 and PSP launches. He promised to give Europe an equal billing to Japan and the US when the PS3 launches in November.

“The US, Japan and Europe will be equally served,” he said. “It’s my job to make sure Europe gets equal billing. I can’t specify the numbers but we’ll work hard to ensure it is equal.”

“We’re delighted that it is out in November. I think the fact it is worldwide is good news for retail. And for our third party partners it is great timing before Christmas – in Europe specifically. Europe is on track and I think the third party publishers should recognise that. But as for us, we will have anything from four to six titles at launch, maybe more.”
SCEE president promises to right the wrongs of Sony’s European strategy which left the EU in the dark for almost a year after the PS2 and PSP launches. He promised to give Europe an equal billing to Japan and the US when the PS3 launches in November.

“The US, Japan and Europe will be equally served,” he said. “It’s my job to make sure Europe gets equal billing. I can’t specify the numbers but we’ll work hard to ensure it is equal.”

“We’re delighted that it is out in November. I think the fact it is worldwide is good news for retail. And for our third party partners it is great timing before Christmas – in Europe specifically. Europe is on track and I think the third party publishers should recognise that. But as for us, we will have anything from four to six titles at launch, maybe more.”

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