Sony: we deliver quality hardware, shoddy machines won’t grow the market

Sony: Shoddy machines won't grow the market - Image 1Ohh I haven’t written a mud-slinging article in weeks. In an interview, SCEE prez David Reeves said “you don’t grow the market by putting out shoddy machines.” Taking potshots while Microsoft’s down, Sony?

Sony: Shoddy machines won't grow the market - Image 1Ohh I haven’t written a mud-slinging article in weeks. This mud-slinging event is from David Reeves, president of SCEE. In an interview, he explains Sony‘s commitment to quality:

Another thing we have committed to for supporting market growth is putting out quality hardware – you don’t grow the market by putting out shoddy machines.


So we try to make sure that PS3s have a failure rate of just two to three percent, which is very low by industry standards.

Taking potshots while Microsoft‘s down, Sony? While he didn’t explicitly mention the Xbox 360, I doubt that he was talking about the Wii. Well he does have a point, whether or not he was talking about the 360; of all the things you can call the PlayStation 3, “shoddy” is not one of them. And he does have good things to say about the competition either way:

On the competition, I will say Nintendo have only done good things. They have expanded geographically and dramatically extended demographically. They have never been afraid to try new products, be that hardware, or software or peripherals.


For Microsoft, again, I can understand that, again, they have put money into the market and have initiated growth. In some ways what they have done is brought forward consumers from next year into this year.

By bringing the price down they are trying to establish themselves quickly, as they did with the first Xbox. But they have built online in a meaningful way and the competition they have brought to the market place is great.


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Via MCV UK

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