Sony’s Marketing Invasion for Resistance: Fall of Man

Prepare yourselves for an invasion, because it looks like Sony is giving it everything that they’ve got when it comes to the sci-fi first-person shooter, Resistance: Fall of Man. Some may not buy into the aliens-invaded-us-during-WWII-and-all-the-earth’s-forces-have-to-ward-them-off storyline, but maybe if bombarded with an ingenious marketing strategy they would deem it worthy of a second look.

We’ve all had the notion that this title would have heavy marketing, but just today, Sony confirms that hunch by releasing this statement through their official forum.

“Sony Computer Entertainment America will support Resistance: Fall of Man with a blockbuster multimillion dollar marketing campaign. This will include aggressive national television, print, online and viral advertising campaigns, full promotional support, dedicated point-of-purchase displays and merchandising support, broad-based public relations support, an immersive and interactive website and feature coverage in the Official PlayStation Magazine/Underground DVD.”

If Sony’s marketing strategy does not get your attention, then this entry from James Stevenson’s blog, newest addition to the Insomniac family might.

“Obviously, the other fun part is getting to play games. WeÂ’ve had lunch tests of multiplayer in order to get 40 people online and playing Resistance at the same time. This works out really well – Insomniac brings in lunch for us, we scarf down the food and then wipe off our hands before picking up a PS3 controller and getting down to business. IÂ’m looking forward to more of these as we get closer to launch.”

Via neogaf

Prepare yourselves for an invasion, because it looks like Sony is giving it everything that they’ve got when it comes to the sci-fi first-person shooter, Resistance: Fall of Man. Some may not buy into the aliens-invaded-us-during-WWII-and-all-the-earth’s-forces-have-to-ward-them-off storyline, but maybe if bombarded with an ingenious marketing strategy they would deem it worthy of a second look.

We’ve all had the notion that this title would have heavy marketing, but just today, Sony confirms that hunch by releasing this statement through their official forum.

“Sony Computer Entertainment America will support Resistance: Fall of Man with a blockbuster multimillion dollar marketing campaign. This will include aggressive national television, print, online and viral advertising campaigns, full promotional support, dedicated point-of-purchase displays and merchandising support, broad-based public relations support, an immersive and interactive website and feature coverage in the Official PlayStation Magazine/Underground DVD.”

If Sony’s marketing strategy does not get your attention, then this entry from James Stevenson’s blog, newest addition to the Insomniac family might.

“Obviously, the other fun part is getting to play games. WeÂ’ve had lunch tests of multiplayer in order to get 40 people online and playing Resistance at the same time. This works out really well – Insomniac brings in lunch for us, we scarf down the food and then wipe off our hands before picking up a PS3 controller and getting down to business. IÂ’m looking forward to more of these as we get closer to launch.”

Via neogaf