Sony’s Yoshida: we always strive to be the risk-taker

Sony‘s certainly no stranger to risky games, what with a diverse library of games that have anything from unique, to offbeat, to stunning. Games like Loco Roco, Patapon, Heavy Rain, and LittleBigPlanet are prime examples. And taking risks regularly, as Sony’s Shuhei Yoshida explains, is how you get the best results. More zen from Yoshida in the full article.

“People who take risks regularly get the best results,” says Shuhei Yoshida, head of Sony‘s Worldwide Studios. He continues:

We always strive to be the risk-taker, because we are priding ourselves to be the leader of the industry from the platform standpoint, so we have to show by example: this is what we can with the new hardware, this is what we can do with some way of thinking.

Sony’s certainly no stranger to risky games, what with a diverse library of games that have anything from unique, to offbeat, to simply stunning. They regularly dish out or support games that take the road less taken, like Patapon, Echochrome, Loco Roco, Heavy Rain, and of course, LittleBigPlanet. An impressively diverse selection of creativity indeed.

On the flip side though, sometimes they can be a bit… too risky. Especially with their ad campaigns. Remember “The Entertainers” ad campaign for Europe? Or even just the Matrjoska ad they launched in Spain. Those just made me go… “whu?” Still, creativity is always a good thing.

Yoshida explains that this unique position in focusing on creativity is due to not having to answer so much to shareholders:

My organisation has the benefit of [being an independent company], [and not one] that must always [satisfy] shareholders every quarter. We donÂ’t have to have investors meetings. We can purely focus on creating something unique and interesting.

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Via videogaming247