Splinter Cell teams up with Nivea

We can probably live with the occasional advertisement inside a game, but that probably depends on the content and type of ad involved. We were rather surprised then when we found out this little tidbit about Ubisoft‘s Splinter Cell: Double Agent for the Xbox 360, PS3 and Wii.

Nivea and its partner company Philips Norelco will be integrated into the game as advertisements and game-sensitive product placements. The report states the marketing program will show off certain products inside a hotel bathroom in the game, as well as through billboards placed on the game maps. We’re pretty sure they’re planning to use their men’s line for this game, but you never know with these ad agencies.

In an interesting twist, the taglines they’ll be using inside the game will coincide with the themes of the game. The messages for their ads will include the taglines, “There are many faces of evil. Don’t let yours be one of them,” and “The ‘Good Guy’ almost never has a beard.” According to RDA International, the agency handling Beiersdorf’s (parent company of Nivea and Philips Norelco) ad campaign, says this approach is meant to introduce the product lines of both companies to a “younger, hipper” audience.

In the spirit of this, we’ve devised our own little advertisement for the Nivea based on the approach. The tagline will read, “For a wonderfully touchable you… before Sam snaps your neck from behind.” Got a tagline? Comment below, and enjoy the hilarity.

Pre-Order: [Splinter Cell: Double Agent]

We can probably live with the occasional advertisement inside a game, but that probably depends on the content and type of ad involved. We were rather surprised then when we found out this little tidbit about Ubisoft‘s Splinter Cell: Double Agent for the Xbox 360, PS3 and Wii.

Nivea and its partner company Philips Norelco will be integrated into the game as advertisements and game-sensitive product placements. The report states the marketing program will show off certain products inside a hotel bathroom in the game, as well as through billboards placed on the game maps. We’re pretty sure they’re planning to use their men’s line for this game, but you never know with these ad agencies.

In an interesting twist, the taglines they’ll be using inside the game will coincide with the themes of the game. The messages for their ads will include the taglines, “There are many faces of evil. Don’t let yours be one of them,” and “The ‘Good Guy’ almost never has a beard.” According to RDA International, the agency handling Beiersdorf’s (parent company of Nivea and Philips Norelco) ad campaign, says this approach is meant to introduce the product lines of both companies to a “younger, hipper” audience.

In the spirit of this, we’ve devised our own little advertisement for the Nivea based on the approach. The tagline will read, “For a wonderfully touchable you… before Sam snaps your neck from behind.” Got a tagline? Comment below, and enjoy the hilarity.

Pre-Order: [Splinter Cell: Double Agent]