Thanks to new means and technologies, even the non-console owners now have access to video games that they'd otherwise be unable to play. Easier access meant that more people got into video games, and the end result - more people consider themselves to be a gamer. According to a survey by the ELSPA and ISFE, a third of the UK population consider themselves to be gamers.
Survey says a sizable 32% of the UK population are gamers. Of that number, 60% play through online gaming sites, while 37% make use of social networking sites like Facebook for their gaming fix. It's because of those two particular demographics that the ISFE decided to commission the ELSPA to do the survey - they wanted to see how much the gamer population has grown beyond the traditional "gamer".
“With the growth of gaming platforms such as social networking sites and the iPhone, we are witnessing once again the growth of gaming into new areas of society, truly showing that the UK is a nation of gamers," said ELSPA Director General Mike Rawlinson.