Survey reveals Sony still hasn’t lost its touch

A recent study by ABI Research (that’s “Video Game End-User Perceptions: Entering the Next Generation”, if you want the formalities) revealed that 60% PS2 owners are “likely” to get a PS3, 46% of GameCube owners are likely to get a Wii, while 45% of of Xbox owners plan to buy an Xbox 360.

Hmmm… is it just me, or are we spotting a trend here or what?

Moreover, research director Michael Wolf says that the PS3 has quite an “advantage” in the next gen console wars:

I just think that the PS2 has such a huge installed base that, even if the numbers were comparable in terms of intensity of loyalty, [the PlayStation brand] would probably have an advantage. But because [PlayStation brand loyalty] is even higher [than Xbox or Nintendo], I think Sony has a strong advantage going in.

Now, after all the negative publicity Sony’s been getting ever since the PS3 was announced, that seems like wonderful news, and it will be all the more wonderful if Wolf’s analysis indeed comes true.

Via Next Generation

A recent study by ABI Research (that’s “Video Game End-User Perceptions: Entering the Next Generation”, if you want the formalities) revealed that 60% PS2 owners are “likely” to get a PS3, 46% of GameCube owners are likely to get a Wii, while 45% of of Xbox owners plan to buy an Xbox 360.

Hmmm… is it just me, or are we spotting a trend here or what?

Moreover, research director Michael Wolf says that the PS3 has quite an “advantage” in the next gen console wars:

I just think that the PS2 has such a huge installed base that, even if the numbers were comparable in terms of intensity of loyalty, [the PlayStation brand] would probably have an advantage. But because [PlayStation brand loyalty] is even higher [than Xbox or Nintendo], I think Sony has a strong advantage going in.

Now, after all the negative publicity Sony’s been getting ever since the PS3 was announced, that seems like wonderful news, and it will be all the more wonderful if Wolf’s analysis indeed comes true.

Via Next Generation