Take-Two blames piracy for poor GTA: Chinatown Wars sales

Nintendo blamed the lack of marketing support for the awful sales of Rockstar’s GTA: Chinatown Wars on the DS, but Take Two thinks otherwise, citing the usual suspect, “piracy” and the weak demand for handheld software as the reasons behind the game’s dismal performance.

 

 

Nintendo blamed the lack of marketing support for the awful sales of Rockstar’s GTA: Chinatown Wars on the DS, but Take Two thinks otherwise, citing the usual suspect, “piracy” and the weak demand for handheld software as the reasons behind the game’s dismal performance. In an interview with MCV, Take-Two CEO Ben Feder said:

 

I am very proud of Chinatown Wars. As of February 2010, Chinatown Wars’ unit sales in the US represented nearly 50 per cent of the unit sales of all M-rated DS titles in the history of the platform.

 

At the same time, the handheld market is currently challenged by weak demand and by piracy. Piracy is a real and present danger for our industry and must be addressed, especially in the handheld market. The commercial performance of Chinatown Wars has certainly suffered at the hands of piracy.

 

 

 

Via [MCV]