Tekken DR advert gets banned: underage fighters “sexualized”

Lili: underage and kicking butt

A Tekken: Dark Resurrection advert gets banned in Australia for allegedly “sexualizing” some of the more underage-looking female Tekken fighters. While reports aren’t clear which particular Tekken characters were “sexualized,” Lili and Xiaoyu come to mind.

You see, the commercial tried to spoof Australian late-night adult commercials, it opens with a female voice-over asking guys if they (the average lonely male late-night-TV viewer) want one-on-one girl action and if so girls are waiting for them. Then the tone shifts to something a bit more aggressive than seductive, and then it shows shots of martial arts from the Tekken ladies and the voice over says that the girls are waiting to kick the viewers’ butts.

Nice spoof, nice twist. Bad part? The ad probably showed shots of Xiaoyu or Lili in it. Here’s the complaint as reported by The Australian newspaper:

The girl looks under the age of consent… That she is a computer-generated image is, I believe, irrelevant to the issue that an image of a child is being sexualized.

So what’s the advertising company’s response to the complaint? Well, according to them, it is in their understanding that all of the characters within the game are intended to be adults, and that there was certainly no intention to sexualize a child within the advertising.

Despite the company’s response, the complaint holds, and the advert gets banned. If you’re thinking that the Board is overreacting, they do have a good reason to do what they did. Lili is after all, a rich sixteen-year-old kid with that falls under the “elegant-anime-princess-cliche,” not a DOAX2 beach-babe-ninja-assassin-bodyguard-whatever.

The advert company should’ve just picked up where that roaaaarrrrr ad left off. I once thought that I had a good concept in my head for an awesome Tekken advert, but it involved Paul Phoenix and Chuck Norris, so I just dropped it.

Via Spong

Lili: underage and kicking butt

A Tekken: Dark Resurrection advert gets banned in Australia for allegedly “sexualizing” some of the more underage-looking female Tekken fighters. While reports aren’t clear which particular Tekken characters were “sexualized,” Lili and Xiaoyu come to mind.

You see, the commercial tried to spoof Australian late-night adult commercials, it opens with a female voice-over asking guys if they (the average lonely male late-night-TV viewer) want one-on-one girl action and if so girls are waiting for them. Then the tone shifts to something a bit more aggressive than seductive, and then it shows shots of martial arts from the Tekken ladies and the voice over says that the girls are waiting to kick the viewers’ butts.

Nice spoof, nice twist. Bad part? The ad probably showed shots of Xiaoyu or Lili in it. Here’s the complaint as reported by The Australian newspaper:

The girl looks under the age of consent… That she is a computer-generated image is, I believe, irrelevant to the issue that an image of a child is being sexualized.

So what’s the advertising company’s response to the complaint? Well, according to them, it is in their understanding that all of the characters within the game are intended to be adults, and that there was certainly no intention to sexualize a child within the advertising.

Despite the company’s response, the complaint holds, and the advert gets banned. If you’re thinking that the Board is overreacting, they do have a good reason to do what they did. Lili is after all, a rich sixteen-year-old kid with that falls under the “elegant-anime-princess-cliche,” not a DOAX2 beach-babe-ninja-assassin-bodyguard-whatever.

The advert company should’ve just picked up where that roaaaarrrrr ad left off. I once thought that I had a good concept in my head for an awesome Tekken advert, but it involved Paul Phoenix and Chuck Norris, so I just dropped it.

Via Spong

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