Telltale CEO on successful marketing model for Sam & Max

Sam and Max - Image 1Telltale‘s Sam & Max series of episodic content has been getting a lot of attention lately. If you’ve ever wondered what made the game’s episodic marketing model pretty successful, head on over to the full article where Telltale’s CEO Dan Connors spoke about just that.

Sam and Max - Image 1Telltale has been pretty successful with their Sam & Max series of episodic content. The question is, what made the game pretty successful when others gave have failed.

Telltale’s CEO Dan Connors said in a recent interview with GameSpot that the game’s success stems from the fact that his studio was built with the specific purpose of capitalizing on the episodic content. He also pointed out that they decided to stick to this model even when others gave up on it:

We stuck to our guns and kept going, while they had so many other things going on at the same time. They bailed out a little earlier. We were all in it together then they dropped off.

Connors commented that this year’s GDC was pretty interesting as it gave them a look at other companies who were looking into producing episodic content. He pointed out that these companies were encountering problems that were familiar to them such as price points and more:

Every other year we’ve been there it was talking about the future of episodic gaming. This year Hothead was there, and a couple other companies trying to get started in it were bumping into real, tangible issues, and they sounded so familiar to us.

There were more things discussed in the full interview. If you want to read it, feel free to follow our source link below.

Via GameSpot

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