Test Drive Unlimited To Retail For $39.95

That’s right dear people. Today Atari announced the official pricing of their upcoming driving game MMO for the Xbox 360; Test Drive Unlimited. Oh, and it will only retail at forty bucks ($39.95USD to be exact). They also told us that there will be lots of car packs on the Marketplace within six months after launch of the game and that they’re aiming for one pack every month.

“Innovation should be available to everyone, not a privilege for those can afford high price tags,” said Bruno Bonnell, CEO of Atari. “Our GamersFirst program demonstrated the positive impact of flexibility in pricing. We believe it is our mission to deliver triple-A games that are accessible to the masses. As such, we are offering Test Drive Unlimited – a game that is being positively touted and recognized by the media – for $39.95, and furthermore, will continue users’ experiences past launch by featuring new cars and free music for download.“

Test Drive Unlimited‘s monthly car packs will feature a mixture of manufacturers and models of vehicles (cars and bikes). Each downloaded car pack will also include a free radio station. Radio stations will be set according to genres, such as Rock, Blues, Electronic, R&B, Jazz, Latin, etc., and feature between 10-20 songs.

That’s right dear people. Today Atari announced the official pricing of their upcoming driving game MMO for the Xbox 360; Test Drive Unlimited. Oh, and it will only retail at forty bucks ($39.95USD to be exact). They also told us that there will be lots of car packs on the Marketplace within six months after launch of the game and that they’re aiming for one pack every month.

“Innovation should be available to everyone, not a privilege for those can afford high price tags,” said Bruno Bonnell, CEO of Atari. “Our GamersFirst program demonstrated the positive impact of flexibility in pricing. We believe it is our mission to deliver triple-A games that are accessible to the masses. As such, we are offering Test Drive Unlimited – a game that is being positively touted and recognized by the media – for $39.95, and furthermore, will continue users’ experiences past launch by featuring new cars and free music for download.“

Test Drive Unlimited‘s monthly car packs will feature a mixture of manufacturers and models of vehicles (cars and bikes). Each downloaded car pack will also include a free radio station. Radio stations will be set according to genres, such as Rock, Blues, Electronic, R&B, Jazz, Latin, etc., and feature between 10-20 songs.