TGS 2007: Phil Harrison talks on PS3’s future
Sony‘s “sticking to their guns” and marshaling its forces for the big holiday season, which Phil Harrison discusses in an interview during the Tokyo Game show.
In the interview he gives a broad idea of what Sony’s planning for the future. Harrison, big boss down at SCEE and SCEI, explains during the interview that Sony is planning a big move during the holiday season, as is all the console companies.
Harrison explains that a price cut alone wouldn’t cut it for the masses at large. The price cut would radiate through the gaming industry, but it would take a longer amount of time for it to appeal to a broader mass market. For their part, Sony will push on marketing the PlayStation 3’s functions as an all-in-one media hub, having media platforms that expand beyond games like Blu-ray movies, networking (via PSN), and music:
This holiday season, weÂ’re going to see a really tremendous lineup of software from us and from third parties and also the increasing importance of Blu-ray disc as a movie format. […] ItÂ’s not just about running a two-week campaign on TV and then sitting back and waiting for the orders to roll in. ItÂ’s a much more sophisticated beast, coupled with a marketplace which is far more competitive than itÂ’s ever been, not just in the videogame category, but entertainment eyeballs generally. ThereÂ’s web, movie, DVD, Blu-ray, TV, game, music, live [events], sports, travel. These are all our competitors now.
Harrison re-emphasizes Sony’s drive to grab the market on a more long term outline, saying that they want to become the “creative […] and commercial choice” for a development studio. The PlayStation franchise’s strength, he explains, doesn’t come from a single title but rather from its ability to deliver the “broadest possible range of games”:
[…] We just need to stay focused on building the right game content, bringing those to our systems, and then IÂ’m pretty happy that everything else will fall into place. […] You can see the games that weÂ’re releasing this year and you can jump forward 18 months and imagine what their sequels are going to be like. You can see the games that weÂ’ve got coming out in 2008. Again weÂ’ve got some incredible powerhouse titles. So yeah, weÂ’re just going to stick to our guns.
Click on the Read link for the full interview.
Sony‘s “sticking to their guns” and marshaling its forces for the big holiday season, which Phil Harrison discusses in an interview during the Tokyo Game show.
In the interview he gives a broad idea of what Sony’s planning for the future. Harrison, big boss down at SCEE and SCEI, explains during the interview that Sony is planning a big move during the holiday season, as is all the console companies.
Harrison explains that a price cut alone wouldn’t cut it for the masses at large. The price cut would radiate through the gaming industry, but it would take a longer amount of time for it to appeal to a broader mass market. For their part, Sony will push on marketing the PlayStation 3’s functions as an all-in-one media hub, having media platforms that expand beyond games like Blu-ray movies, networking (via PSN), and music:
This holiday season, weÂ’re going to see a really tremendous lineup of software from us and from third parties and also the increasing importance of Blu-ray disc as a movie format. […] ItÂ’s not just about running a two-week campaign on TV and then sitting back and waiting for the orders to roll in. ItÂ’s a much more sophisticated beast, coupled with a marketplace which is far more competitive than itÂ’s ever been, not just in the videogame category, but entertainment eyeballs generally. ThereÂ’s web, movie, DVD, Blu-ray, TV, game, music, live [events], sports, travel. These are all our competitors now.
Harrison re-emphasizes Sony’s drive to grab the market on a more long term outline, saying that they want to become the “creative […] and commercial choice” for a development studio. The PlayStation franchise’s strength, he explains, doesn’t come from a single title but rather from its ability to deliver the “broadest possible range of games”:
[…] We just need to stay focused on building the right game content, bringing those to our systems, and then IÂ’m pretty happy that everything else will fall into place. […] You can see the games that weÂ’re releasing this year and you can jump forward 18 months and imagine what their sequels are going to be like. You can see the games that weÂ’ve got coming out in 2008. Again weÂ’ve got some incredible powerhouse titles. So yeah, weÂ’re just going to stick to our guns.
Click on the Read link for the full interview.