This is living: European ad of living the high life with PS3

You think Japan gets all the weird ads? Apparently, Sony decided to give Europe a taste of them strange TV spots to make people realize what the Sony PlayStation 3 can actually do. Using the “This is living slogan,” we’re not sure if this is part of Sony’s largest ad campaign ever, but it sure is nice.

See what we’re talking about at the full article.

It’s a wonder if the latest Sony PlayStation 3 ad in Europe is part of the largest ad campaign ever, but this one sure strikes the creepy spots. Or maybe not, if you dig Dracula in shiny red boots and decorated dancers that are supposed to be promoting a home entertainment package.

One thing for sure is Sony’s going for that “This is living” mantra once more to tell everyone that the PS3 is not just a video game console. In fact, the commercial focused more on the machine’s Blu-ray capabilities, powerful processing, and the complete high-def experience. It sure is not like those CG movies we saw when Sony announced the large ad campaign, because this TV spot doesn’t even show games.

Promoting the PS3 without showcasing big titles like Ratchet and Clank Future: Tools of Destruction, Heavenly Sword and the likes can be better than you’d expect. Check it out below.