Thompson: Microsoft not going to give up on Japan
We all know how Microsoft tried hard to capture the heart – and pockets – of Japanese gamers, and how their efforts fell short of achieving that goal. However, Neil Thompson of Microsoft’s Entertainment and Devices division says that they’re not giving up, and that they’re learning from what they have experienced so far.
While Thompson admits that they did not do so well in the Japanese market, he took a more positive stance in saying that they presented good titles in this year’s Tokyo Game Show, and that Ninja Gaiden 2 was well-received.
He also said that they’re getting more support from Japanese publishers and the Japanese market than before. This may be in line with Japan Xbox head Takashi Sensui’s promise to release more RPGs to please the local palate of the Japanese gamers.
The experience also benefitted the Xbox team and Microsoft. Said Thompson:
Although we won’t use the same strategies in those other markets, it is helping us understand how to be different as a company. It’s the challenge of the next decade, in my humble opinion, for large organisations – how do you deliver that unique service, while living in a corporate world that’s trying to build efficiency, because everything’s getting more expensive and more difficult.
It’s going to be an interesting path ahead for Microsoft, and us gamers and fans should watch and witness how the software and gaming giant will attempt to rule the scene.
Via Games Industry
We all know how Microsoft tried hard to capture the heart – and pockets – of Japanese gamers, and how their efforts fell short of achieving that goal. However, Neil Thompson of Microsoft’s Entertainment and Devices division says that they’re not giving up, and that they’re learning from what they have experienced so far.
While Thompson admits that they did not do so well in the Japanese market, he took a more positive stance in saying that they presented good titles in this year’s Tokyo Game Show, and that Ninja Gaiden 2 was well-received.
He also said that they’re getting more support from Japanese publishers and the Japanese market than before. This may be in line with Japan Xbox head Takashi Sensui’s promise to release more RPGs to please the local palate of the Japanese gamers.
The experience also benefitted the Xbox team and Microsoft. Said Thompson:
Although we won’t use the same strategies in those other markets, it is helping us understand how to be different as a company. It’s the challenge of the next decade, in my humble opinion, for large organisations – how do you deliver that unique service, while living in a corporate world that’s trying to build efficiency, because everything’s getting more expensive and more difficult.
It’s going to be an interesting path ahead for Microsoft, and us gamers and fans should watch and witness how the software and gaming giant will attempt to rule the scene.
Via Games Industry
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