Tretton: Sony happy with August hardware sales, but more excited with coming holidays
The August hardware sales numbers are out for August, and Sony‘s looking pretty happy with it — albeit with a few corrections on the statistics. But what they’re even more happy about is the lineup that they have for customers this coming holiday.
Looks like the numbers are going up for Sony, and we all know numbers don’t lie. Yesterday, NPD released the hardware sales numbers for August, and we saw Microsoft‘s Xbox 360 and Sony’s PS3 neck and neck.
The report said that the PlayStation 3 sales were at 185, 400, while the Xbox 360 had 195, 200. However, Sony would like to differ, saying that these numbers do not necessarily take into account the whole PlayStation hardware lineup which includes the PS3, PS2 and PSP.
According to Sony’s math, total sales for their PS hardware would be up to 582,000. Meanwhile, on a Year-to-date figure, the company said that the PS brand would have already generated nearly US$ 3.7 billion in revenue, showing a 21% increase year-on-year.
Jack Tretton, SCEA‘s CEO, is looking very happy with these statistics. He says:
We had yet another strong month for PlayStation in August, which validates that consumers are indeed recognizing the long-term value that PS3 offers as both gaming and home entertainment device.
We have also began shipping the new 80GB PS3 model in late August to address any short term inventory transitions from the 40GB to 80GB model.
But while they’re obviously pleased with the ongoing campaign of the PS3, the CEO says that he’s looking forward to what the Holidays will bring. On their end, they’re promising a string of games or “unmatched content” for the consumers.
These titles are expected to be heavy-hitters, like LittleBigPlanet, SOCOM: Confrontation, Resistance 2, and MotorStorm: Pacific Rift.
Related Sony Articles:
- Madden dominates NPD US August software charts, DS still leading hardware
- Pachter: Wii sold more than double PlayStation numbers for August
- Sony: 2008 is PS3’s year; hardware, cost, and pricing leveling out
Via EDGE
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