Ubiosft: DS software sales is down from last year, aims to maintain Imagine line market share

The DS may still be selling like hotcakes, as evidenced by its consistent chart-topping numbers, but truth of the matter is, it isn’t as recession-proof as it may seem. Ubisoft is making their opinion known that yes, the DS market definitely has been on the downturn for the year 2009.

The DS may still be selling like hotcakes, as evidenced by its consistent chart-topping numbers, but truth of the matter is, it isn’t as recession-proof as it may seem. Ubisoft is making their opinion known that yes, the DS market definitely has been on the downturn for the year 2009.

Mark Slaughter, UK Games for Everyone head, disclosed in an interview that Ubisoft is actually gearing up to demand the market share that the Imagine range of girl games already has established. The holidays are coming, and they definitely wouldn’t want to miss the cash train.

According to Slaughter, Nintendo‘s super-handheld is certainly affected by the economic crunch as well.

I mean the DS market from last year to this year, in terms of software sales. Overall, for everybody… there is a decline in the DS market in its entirety. So instead of that being a growing market, within Ubisoft we have to find out how much of that pie we can actually defend.

It’s our objective this year to actually maintain market share. Pricing is very important, and where people may have been buying two or three games last year, this year they may only be buying one. The average purchasing is going down.

There is still a massive installed base, so the market is still there – but I think you’ve got to be clever about what part of that market you’re taking. We’re still forecasting big numbers this year for Imagine.

Full interview via the Source link below.

Via GamesIndustry