Ubisoft’s Yves Guillemot calls for PlayStation 3 price cut

Ubisoft may be in the winning streak for last year’s financial performance, but they certainly have their feet settled comfortably on solid ground. Yves Guillemot, Ubisoft’s CEO, pointed out the obvious: Sony isn’t doing too well, and it’s going to hurt Sony in the long run.

“For sure Sony will have a different market share … lower than before,” Guillemot added. Unlike any other corporate stiffneck, however, Guillemot wasn’t afraid to say the PlayStation 3’s problem as it really was. “They have to decrease the price quite significantly,” he said, although he didn’t propose a certain amount.

He noted that Sony’s next-gen console, which ran at US$ 600 in the U.S., had oodles of other low price options for the mainstream gamer in the form of the Nintendo Wii and the Microsoft Xbox 360. Sony’s PS2 still continues to sell like pancakes on a worldwide pancake eating contest, even if it hit rock-bottom with a US$ 130 price tag.

Is Sony feeling the Nintendo-lovin’ publisher’s vibe? That’s difficult to tell. But seeing as Sony still remains adamant that they cannot afford a price cut at present, many analysts still ask “can Sony afford not to make the price cut” for the long run?

On a lighter note, if this blogger ever calls Yves Guillemot a “corporate stiffneck” ever again, please feel free to copy and paste this article smack dab on my forehead.

Via Reuters

Ubisoft may be in the winning streak for last year’s financial performance, but they certainly have their feet settled comfortably on solid ground. Yves Guillemot, Ubisoft’s CEO, pointed out the obvious: Sony isn’t doing too well, and it’s going to hurt Sony in the long run.

“For sure Sony will have a different market share … lower than before,” Guillemot added. Unlike any other corporate stiffneck, however, Guillemot wasn’t afraid to say the PlayStation 3’s problem as it really was. “They have to decrease the price quite significantly,” he said, although he didn’t propose a certain amount.

He noted that Sony’s next-gen console, which ran at US$ 600 in the U.S., had oodles of other low price options for the mainstream gamer in the form of the Nintendo Wii and the Microsoft Xbox 360. Sony’s PS2 still continues to sell like pancakes on a worldwide pancake eating contest, even if it hit rock-bottom with a US$ 130 price tag.

Is Sony feeling the Nintendo-lovin’ publisher’s vibe? That’s difficult to tell. But seeing as Sony still remains adamant that they cannot afford a price cut at present, many analysts still ask “can Sony afford not to make the price cut” for the long run?

On a lighter note, if this blogger ever calls Yves Guillemot a “corporate stiffneck” ever again, please feel free to copy and paste this article smack dab on my forehead.

Via Reuters