Video game retailers to be educated on ESRB ratings reinforcement
A major initiative to reinforce the Entertainment Software Rating Board (ESRB) ratings on video games has been launched recently. The company is distributing ready-to-use store signages about ESRB ratings to 10,000 independent and small chain retailers. This is all in an effort to further support store policies against selling video games with Mature-rated content.
According to the press release from ESRB (which is working together with Ingram Entertainment), the distribution was carried out by including the signage materials in the May 28th issue of Ingram’s Entertainment Preview magazine. The said issue will will coincide with the June “Entertainment Ratings & Labeling Awareness Month”, so you can expect more fancy posters to be put up on your local video game shops and rentals. Apparently, the effort to educate parents regarding what games kids can play is not enough, thus the move to concentrate on video game retailers for the meantime. The signages will also serve as a tool to further educate the general public.
It should not be that much of a bad news for the younger Metal Gear Solid fans, though. It’s just a matter of letting someone older buy a copy of Metal Gear Solid 4 for them – or have their parent-slash-guardian with them during the purchase. Well, it seems that the ESRB is really working on letting us know what these ratings mean.
A major initiative to reinforce the Entertainment Software Rating Board (ESRB) ratings on video games has been launched recently. The company is distributing ready-to-use store signages about ESRB ratings to 10,000 independent and small chain retailers. This is all in an effort to further support store policies against selling video games with Mature-rated content.
According to the press release from ESRB (which is working together with Ingram Entertainment), the distribution was carried out by including the signage materials in the May 28th issue of Ingram’s Entertainment Preview magazine. The said issue will will coincide with the June “Entertainment Ratings & Labeling Awareness Month”, so you can expect more fancy posters to be put up on your local video game shops and rentals. Apparently, the effort to educate parents regarding what games kids can play is not enough, thus the move to concentrate on video game retailers for the meantime. The signages will also serve as a tool to further educate the general public.
It should not be that much of a bad news for the younger Metal Gear Solid fans, though. It’s just a matter of letting someone older buy a copy of Metal Gear Solid 4 for them – or have their parent-slash-guardian with them during the purchase. Well, it seems that the ESRB is really working on letting us know what these ratings mean.