Video: Who needs roads when there’s DiRT?

Colin McRae: DIRT is already out for the Microsoft Xbox 360, Sony PlayStation 3 and the PC but the ad campaign is still going like a well-oiled machine and it carries the same off-road attitude that the actual game has. Take a look:

“Who needs roads when there’s DiRT,” eh? Nice touch. Simple, straight to the point, and relevant. The gaming industry needs more tag lines like that. It’s a spark of genius, really.

If you’re not familiar with DiRT, it’s a rally-style racer which does all its running without roads on gorgeous terrains with beastly machines and no rules. It’s just tons and tons of angry iron pushing, climbing and colliding over mud and gravel to see who reigns supreme amidst the fender-bending mayhem.

Colin McRae: DIRT is already out for the Microsoft Xbox 360, Sony PlayStation 3 and the PC but the ad campaign is still going like a well-oiled machine and it carries the same off-road attitude that the actual game has. Take a look:

“Who needs roads when there’s DiRT,” eh? Nice touch. Simple, straight to the point, and relevant. The gaming industry needs more tag lines like that. It’s a spark of genius, really.

If you’re not familiar with DiRT, it’s a rally-style racer which does all its running without roads on gorgeous terrains with beastly machines and no rules. It’s just tons and tons of angry iron pushing, climbing and colliding over mud and gravel to see who reigns supreme amidst the fender-bending mayhem.