Wedbush Morgan: PlayStation 3 could win by marginal victory
According to securities and investment analysts of Wedbush Morgan Securities, the industry is slowly creeping to a point where content quality and variety will depend on the movie industry. Michael Pachter said in the report that Wedbush Morgan expects the ultimate outcome of the console wars to be decided by the motion picture studios.
According to the report, Sony‘s next-gen console could overtake all competition and win the next-gen console wars by a marginal victory, resulting to a 36% overall market share by Sony, 34% market share by Nintendo and a mere 30% market share by Microsoft. This, of course, is notwithstanding each console’s performance in the Eastern front, where Morgan expects Nintendo to win by a 51% market share, followed by Sony with 44%.
But all of these projections are conditional: if Sony does well to market their Blu-Ray technology to home entertainment enthusiasts and to the movie industry, then by 2011 Sony will ultimately win the next-gen console war. Pachter explained, “We expect the dominant console at the end of the next cycle to be Sony PlayStation 3, primarily due to our assessment that Sony will win the high definition DVD format war.”
So if the picture studios actually accept the Blu-Ray standard for their high-definition movies format, the PlayStation 3 would be a practical choice for home entertainment buffs, providing a secure edge for Sony over Microsoft.
Via Next Generation
According to securities and investment analysts of Wedbush Morgan Securities, the industry is slowly creeping to a point where content quality and variety will depend on the movie industry. Michael Pachter said in the report that Wedbush Morgan expects the ultimate outcome of the console wars to be decided by the motion picture studios.
According to the report, Sony‘s next-gen console could overtake all competition and win the next-gen console wars by a marginal victory, resulting to a 36% overall market share by Sony, 34% market share by Nintendo and a mere 30% market share by Microsoft. This, of course, is notwithstanding each console’s performance in the Eastern front, where Morgan expects Nintendo to win by a 51% market share, followed by Sony with 44%.
But all of these projections are conditional: if Sony does well to market their Blu-Ray technology to home entertainment enthusiasts and to the movie industry, then by 2011 Sony will ultimately win the next-gen console war. Pachter explained, “We expect the dominant console at the end of the next cycle to be Sony PlayStation 3, primarily due to our assessment that Sony will win the high definition DVD format war.”
So if the picture studios actually accept the Blu-Ray standard for their high-definition movies format, the PlayStation 3 would be a practical choice for home entertainment buffs, providing a secure edge for Sony over Microsoft.
Via Next Generation
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