Wii ad shown during Ashes coverage

Meh. We’re not so sure if the hands-waving-Wii-remotes really do it for us. We get the message (that you play like never before). It’s nice. And we’ve seen credit card commercials with more vim and vigor.

Above (left) we have the ad shown in Australia during the Ashes (posted by solxman over at YouTube). We went over to nintendo.com.au to check out other ads. And it just led us back to the UK and Japan ads (more hands-with-remotes ads).

Lackluster. Leaden. Vapid. Effective – maybe. A marketing – perhaps. But still, all it gets from us (and many readers and watchers) is “meh.”

It is the absolute opposite of the energy, fun, music, direction, and the “you can’t help but smile and be excited” impact of the “we would like to play” ads (above, right, is the composite of the four 30-second ads posted by nintendo.com under the YouTube name of “Wii”).

The past few months we’ve seen fun trailers. We’ve seen incredible fan-made videos. Where’s the out-of-the-box thinking that we’ve come to expect from Nintendo? Bring back the two Japanese guys. Or is it a contract problem – maybe they didn’t want to do Wii ads anymore?

Meh. We’re not so sure if the hands-waving-Wii-remotes really do it for us. We get the message (that you play like never before). It’s nice. And we’ve seen credit card commercials with more vim and vigor.

Above (left) we have the ad shown in Australia during the Ashes (posted by solxman over at YouTube). We went over to nintendo.com.au to check out other ads. And it just led us back to the UK and Japan ads (more hands-with-remotes ads).

Lackluster. Leaden. Vapid. Effective – maybe. A marketing – perhaps. But still, all it gets from us (and many readers and watchers) is “meh.”

It is the absolute opposite of the energy, fun, music, direction, and the “you can’t help but smile and be excited” impact of the “we would like to play” ads (above, right, is the composite of the four 30-second ads posted by nintendo.com under the YouTube name of “Wii”).

The past few months we’ve seen fun trailers. We’ve seen incredible fan-made videos. Where’s the out-of-the-box thinking that we’ve come to expect from Nintendo? Bring back the two Japanese guys. Or is it a contract problem – maybe they didn’t want to do Wii ads anymore?