Wii Anticipation: Good for Business and for Everyone

Whatever console you're into, you may have to stomach a little more Wii madness. The Nintendo Wii, you might know, is coming. But before it arrives, people are seeing Nintendo's shares improve as the waiting nears its end and people become more anxious to see a Wii release. Over at Seeking Alpha, they've even stated that this anticipation for the Wii might be an important factor in the company's current rise in the economic foodchain:

"FISCO news service of Japan reports that a Merrill Lynch (MER) research report from last Friday acknowledged the anticipation building up for the Wii and believes it will be a factor in pushing its share price higher. As a result Merrill lifted its target share price to 27,000 yen ($28.78 ADR equivalent) from 23,000 yen ($24.51 ADR equivalent)."


What does this actually mean for gamers like us?


Simply this: Nintendo is taking the right steps on a long-term scale. With the changing of its company head to the rise of third-party support (definitely not in quantity, but hopefully in quality), and especially with the attempts at doing things a little differently this time around, people in the business sector are taking notice. Compare that to Sony's current expectations being less than ideal or to the first few days of the release of the 360, and it's looks like you have the retaliatory battleground between Sony and Microsoft, with Nintendo quietly doing what it wants to do away from threatening stares.


Truth be told, this writer can't afford anything next-gen, so the focus of analysis tends to move toward the gaming world as a whole rather than on particular consoles. Which is why the next point is very important. Whether you're a fan of the Wii or of some other console, as long as Nintendo plays the business game well over the next few weeks or months, it should have something good to offer everyone:

  • Healthy competition among the different companies. This might actually get us fun gaming platforms at low prices and less post-release problems and controversies.
  • Companies that please their customers by delivering the goods and providing customer service. And by not announcing wild claims unless something's already been built and they can truly say that what they have will be good.
  • In other words, good-spirited fun.
You know, the things games are meant to encourage anyway?

Hopefully, the announcement by Nintendo on September 14 will tell us their launch date and pricing and will also give each one of us something to think about in terms of what a console maker should do to get ahead of other console makers.

So here's Nintendo Ltd.'s One-Year Chart showing their share prices and how many millions are traded:


Nintendo Ltd's 1-year chart



Whatever console you're into, you may have to stomach a little more Wii madness. The Nintendo Wii, you might know, is coming. But before it arrives, people are seeing Nintendo's shares improve as the waiting nears its end and people become more anxious to see a Wii release. Over at Seeking Alpha, they've even stated that this anticipation for the Wii might be an important factor in the company's current rise in the economic foodchain:

"FISCO news service of Japan reports that a Merrill Lynch (MER) research report from last Friday acknowledged the anticipation building up for the Wii and believes it will be a factor in pushing its share price higher. As a result Merrill lifted its target share price to 27,000 yen ($28.78 ADR equivalent) from 23,000 yen ($24.51 ADR equivalent)."


What does this actually mean for gamers like us?


Simply this: Nintendo is taking the right steps on a long-term scale. With the changing of its company head to the rise of third-party support (definitely not in quantity, but hopefully in quality), and especially with the attempts at doing things a little differently this time around, people in the business sector are taking notice. Compare that to Sony's current expectations being less than ideal or to the first few days of the release of the 360, and it's looks like you have the retaliatory battleground between Sony and Microsoft, with Nintendo quietly doing what it wants to do away from threatening stares.


Truth be told, this writer can't afford anything next-gen, so the focus of analysis tends to move toward the gaming world as a whole rather than on particular consoles. Which is why the next point is very important. Whether you're a fan of the Wii or of some other console, as long as Nintendo plays the business game well over the next few weeks or months, it should have something good to offer everyone:

  • Healthy competition among the different companies. This might actually get us fun gaming platforms at low prices and less post-release problems and controversies.
  • Companies that please their customers by delivering the goods and providing customer service. And by not announcing wild claims unless something's already been built and they can truly say that what they have will be good.
  • In other words, good-spirited fun.
You know, the things games are meant to encourage anyway?

Hopefully, the announcement by Nintendo on September 14 will tell us their launch date and pricing and will also give each one of us something to think about in terms of what a console maker should do to get ahead of other console makers.

So here's Nintendo Ltd.'s One-Year Chart showing their share prices and how many millions are traded:


Nintendo Ltd's 1-year chart



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