Wii hopes to duplicate success using DS strategy
Can Nintendo repeat the mega-success of its DS? In an effort to make a double lightning strike, the company is actually using the same strategy that made its DS outclass Sony’s PSP: go after new gamers with interesting but easy-to-play titles.
It’s obvious why the company is adopting the DS strategy. Global sales of the DS and DS Lite as of June, 2006 is somewhere around the vicinity of 21.27 million units (more than 9 million in Japan and almost six million in North America).
What does the DS and the Wii have in common? The DS has the stylus so gamers rely less on keypads. The Wii has its much publicized Wiimote which also promises ease of use. Both products are not technology powerhouses but carry lightweight price tags.
But the clincher will be the games. Experts agree even the Wiimote will be unable to sustain interest without the titles to go with it. Fortunately, software makers and distributors are optimistic and have been shifting game development resources from the PS3 to the Wii. In fact, Electronic Arts is busy with seven Wii titles, adding two from its previous plan for five.
If it worked for DS, will it work for Wii? We will soon find out in the upcoming next-gen console war.
Via Washington Post
Can Nintendo repeat the mega-success of its DS? In an effort to make a double lightning strike, the company is actually using the same strategy that made its DS outclass Sony’s PSP: go after new gamers with interesting but easy-to-play titles.
It’s obvious why the company is adopting the DS strategy. Global sales of the DS and DS Lite as of June, 2006 is somewhere around the vicinity of 21.27 million units (more than 9 million in Japan and almost six million in North America).
What does the DS and the Wii have in common? The DS has the stylus so gamers rely less on keypads. The Wii has its much publicized Wiimote which also promises ease of use. Both products are not technology powerhouses but carry lightweight price tags.
But the clincher will be the games. Experts agree even the Wiimote will be unable to sustain interest without the titles to go with it. Fortunately, software makers and distributors are optimistic and have been shifting game development resources from the PS3 to the Wii. In fact, Electronic Arts is busy with seven Wii titles, adding two from its previous plan for five.
If it worked for DS, will it work for Wii? We will soon find out in the upcoming next-gen console war.
Via Washington Post