Wii one of the most memorable of 2006
The Boston Business Wire reports that in to the annual Schneider/Stagnito Communications/IRI Most Memorable New Product Launch Survey, Nintendo‘s Wii ranks among the most memorable items of 2006. They note:
This year’s top 10 Most Memorable New Product Launches include innovations from trusted brands as well as products with new technology or distinct health benefits. Based on feedback from more than 1,000 consumers nationwide, 24 percent of consumers polled online reported KFC’s Famous Bowls as the year’s Most Memorable New Product Launch.
The remaining Top 10 2006 Most Memorable New Product Launches include: Nintendo Wii at 22 percent; Glade PlugIns Scented Oil Light Show at 19 percent; McDonald’s Snack Wrap at 17 percent; Activia Yogurt at 11 percent; Dr. Pepper Berries & Cream at 11 percent; Gillette Fusion Power at 10 percent; Wish-Bone Salad Spritzers at 9 percent; Crest Whitestrips Renewal at 8 percent; and T.M.X. Elmo at 8 percent.
It is interesting to note though that 81 percent of consumers could not name one of the Top 50 new products launched in 2006. This figure is an all-time high for lack of recognition, which was only at 57 percent the previous year.
Anyhow, for a launch that didn’t feature any shootings, muggings, or poor exploited Chinese men littering Japanese lines, being included in the Top of 2006 list is mighty impressive.
The Boston Business Wire reports that in to the annual Schneider/Stagnito Communications/IRI Most Memorable New Product Launch Survey, Nintendo‘s Wii ranks among the most memorable items of 2006. They note:
This year’s top 10 Most Memorable New Product Launches include innovations from trusted brands as well as products with new technology or distinct health benefits. Based on feedback from more than 1,000 consumers nationwide, 24 percent of consumers polled online reported KFC’s Famous Bowls as the year’s Most Memorable New Product Launch.
The remaining Top 10 2006 Most Memorable New Product Launches include: Nintendo Wii at 22 percent; Glade PlugIns Scented Oil Light Show at 19 percent; McDonald’s Snack Wrap at 17 percent; Activia Yogurt at 11 percent; Dr. Pepper Berries & Cream at 11 percent; Gillette Fusion Power at 10 percent; Wish-Bone Salad Spritzers at 9 percent; Crest Whitestrips Renewal at 8 percent; and T.M.X. Elmo at 8 percent.
It is interesting to note though that 81 percent of consumers could not name one of the Top 50 new products launched in 2006. This figure is an all-time high for lack of recognition, which was only at 57 percent the previous year.
Anyhow, for a launch that didn’t feature any shootings, muggings, or poor exploited Chinese men littering Japanese lines, being included in the Top of 2006 list is mighty impressive.
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