Wii tops Nikkei Trendy Best 30 consumer hits for 2007

Nikkei Marketing Journal’s Nikkei Trendy has revealed its “Best 30” consumer hits list, and the Nintendo Wii came on top. Running laps over the aerobics DVD sensation Billy’s Boot Camp and widely popular video sharing websites is the innovative console which reached out beyond core gamers.

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The Nintendo Wii’s strong showing in Japan this 2007 has earned it the top spot in Nikkei Marketing Journal’s Nikkei Trendy Best 30 consumer hits. In a list of great products that “change the market’s direction or even initiate a completely new consumer lifestyle,” Nintendo’s white hot console took first place.

According to the report on The Japan Times Online, Nintendo’s gaming machine was victorious over second placer Billy’s Boot Camp aerobics regimen DVD and third placer video sharing websites like YouTube. Other entries include a career-oriented theme park for kids, perfume Axe Fragrance for men, and fashionable leggings.

Ninty’s Wii was able to come out as the winner over Krispy Kreme donuts, McDonald’s Mega Mac meal, and even prepaid cash cards. Even in its first year, Nikkei Trendy says the Nintendo Wii has proven its power to change how households look at gaming. Back in 2006, the Nintendo DS handheld was on top of Trendy’s list.