Wii tries a cheaper alternative

While Nintendo would be using a grand total of US $21 million for its U.K. launch campaign, they are seemingly downsizing their campaign for some U.S. territories or in this case, for the quiet city of Lafayette, Louisiana. Not to say though that it is less effective but who knows, the strategy could even prove to be a cheap, strong alternative.

Probably, you are now excitedly wondering what campaign is this. Well, it’s utilizing good old endcaps! Yes, you read right – endcaps! Those set of shelves at the end of an aisle highly visible to consumers. Hey, don’t fret. It may not be as exciting as the Wii experience videos but as we have said, it could be as competent.

This specific endcap was taken by Adam Melancon from Lafayette’s local Target store. On the left side, not seen in the photo are posters saying Wii would be available beginning November 19. The top most counter contains Wii Dogtags and a magnetic metal box which is about the size of the console. The center part houses the rubber Wiimote covers while the last shelf holds Wii organizer kits.

Via Adam Melancon

While Nintendo would be using a grand total of US $21 million for its U.K. launch campaign, they are seemingly downsizing their campaign for some U.S. territories or in this case, for the quiet city of Lafayette, Louisiana. Not to say though that it is less effective but who knows, the strategy could even prove to be a cheap, strong alternative.

Probably, you are now excitedly wondering what campaign is this. Well, it’s utilizing good old endcaps! Yes, you read right – endcaps! Those set of shelves at the end of an aisle highly visible to consumers. Hey, don’t fret. It may not be as exciting as the Wii experience videos but as we have said, it could be as competent.

This specific endcap was taken by Adam Melancon from Lafayette’s local Target store. On the left side, not seen in the photo are posters saying Wii would be available beginning November 19. The top most counter contains Wii Dogtags and a magnetic metal box which is about the size of the console. The center part houses the rubber Wiimote covers while the last shelf holds Wii organizer kits.

Via Adam Melancon