Words of War: Infinity Ward’s Call of Duty director slams Activision’s Heller

World at War: how apt - Image 1Robert Bowling, Infinity Ward director for Call of Duty is apparently unhappy – to say the least – with Activision‘s Noah Heller. Why? Because according to him, Heller doesn’t know what he’s talking about and that he shouldn’t pitch World at War (PS3, Xbox 360, Wii, DS) by comparing it with the previous CoD installments. More slammin’ happening at the full article.

Bowling vs. Heller - Image 1“Unhappy” would be a grave understatement if made to describe Robert Bowling on Activision producer Noah Heller. In a scathing rant on his blog, the Infinity Ward director of communications totally slammed the producer, saying that he’s being “completely f*cking wrong.”

Where did all this angst come from? Apparently, Bowling didn’t think that Heller should have been making comments on interviews comparing World at War with the previous Call of Duty installments.

If you’ll remember, the previous CoD titles were made under the tutelage of Infinity Ward. CoD: World at War (PS3, Xbox 360, Wii, DS), however, is now being developed by Treyarch.

Do be clear though, Bowling’s beef is with Heller and not Treyarch. Basically, it doesn’t suit him well to hear Heller pitching WaW by comparing it to the previous installments. Especially since he was not directly involved with the development of the games per se.

First of all, you didn’t work on “previous Call of Dutys”, so don’t talk as if you’re down with how/ why things were designed the way they were. Second, you’re completely f*cking wrong.

Hold those woots, there’s more:

A rule of thumb I like to use is… when promoting your game, promote YOUR (emphasis his) game. Don’t compare it to another game, or reference what OTHER games did in the past, pitch YOUR game. I mean, you have lots of cool things you could talk about… like Nazi zombies…

He also gives a shout out to those doing media coverage for the game:

Can you guys please stoop interviewing this guy, talk to someone who actually works on the dev team at Treyarch and knows what the f*ck they’re talking about. Not Senior Douche Noah Heller from Activision – who apparently has never played the game and doesn’t even work at the developer.

His words, not ours. For the full rant (which is actually an enjoyable read), head to his blog via the source link below.

Other Call of Duty: World at War Articles:

Buy: [Call of Duty: World at War (Xbox 360, PS3)]
Buy: [Call of Duty: World at War (Wii, DS)]

Via fourzerotwo blog

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