Xbox 360 not giving up on Japanese gamers
Despite lukewarm reception since its Japanese debut, Microsoft has no plans of abandoning Nintendo and Sony‘s market territory. Because Japanese gamers are fiercely loyal to local brands and games, MS finds that market to be its biggest challenge.
Why cling to an obviously apathetic market? Peter Moore, Xbox corporate vice president said “It’s the home of some of the most creative developers in the world, some of the most demanding gamers in the world and for me it’s a springboard for Asia.”
He admitted that their sales misfired because of the lack of the “right content.” But Xbox 360 may soon climb up the Japanese sales charts with 110 titles available for the console in Japan by the end of the year. The list includes Lost Odyssey and Blue Dragon which generated some precious buzz at the Tokyo Game Show
“We need to give Japanese gamers a compelling reason to buy and I think this is it,” said Moore about his company’s line-up of new titles designed for Japanese gamers.
Despite lukewarm reception since its Japanese debut, Microsoft has no plans of abandoning Nintendo and Sony‘s market territory. Because Japanese gamers are fiercely loyal to local brands and games, MS finds that market to be its biggest challenge.
Why cling to an obviously apathetic market? Peter Moore, Xbox corporate vice president said “It’s the home of some of the most creative developers in the world, some of the most demanding gamers in the world and for me it’s a springboard for Asia.”
He admitted that their sales misfired because of the lack of the “right content.” But Xbox 360 may soon climb up the Japanese sales charts with 110 titles available for the console in Japan by the end of the year. The list includes Lost Odyssey and Blue Dragon which generated some precious buzz at the Tokyo Game Show
“We need to give Japanese gamers a compelling reason to buy and I think this is it,” said Moore about his company’s line-up of new titles designed for Japanese gamers.
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