Xbox 360 sales missed the mark (slightly)

Last June, Microsoft cut their estimates of Xbox 360 sales from 13-15 million units to 12 million. But just last Thursday though, Microsoft announced that they had failed to meet this number and was only able to ship 11.6 million units.

The number isn’t really devastating, compared to other manufacturers’ losses. The Wii might overtake all of them though, having the highest increase in sales within the last few months. And considering the 360’s 33% failure rate and the legendary “red ring of death” that prompted Microsoft not only to repair affected units but to extend its warranty by three years as well, a slight hitch in forecasted sales figures would be inevitable.

Chris Liddell, Chief Financial Officer for Microsoft, remains optimistic. He comments: “That is slightly shy [of our estimates but] we’re happy with that number.” Besides, with the holidays coming in and with E3 soon to come, the race between the next gen consoles isn’t over yet.

Last June, Microsoft cut their estimates of Xbox 360 sales from 13-15 million units to 12 million. But just last Thursday though, Microsoft announced that they had failed to meet this number and was only able to ship 11.6 million units.

The number isn’t really devastating, compared to other manufacturers’ losses. The Wii might overtake all of them though, having the highest increase in sales within the last few months. And considering the 360’s 33% failure rate and the legendary “red ring of death” that prompted Microsoft not only to repair affected units but to extend its warranty by three years as well, a slight hitch in forecasted sales figures would be inevitable.

Chris Liddell, Chief Financial Officer for Microsoft, remains optimistic. He comments: “That is slightly shy [of our estimates but] we’re happy with that number.” Besides, with the holidays coming in and with E3 soon to come, the race between the next gen consoles isn’t over yet.