Xbox 360 shipment cuts: Aftershocks for publishers

When a company as large-scale as Microsoft moves, expect ripples. That’s what third-party publishers THQ, Electronic Arts, Activision, and Take Two reiterate as they report shares drop in light of Microsoft’s recent announced plans to cut down its target shipments of 13 to 15 million units to just 12 million by the end of June 2007.

Below are the readings taken from NASDAQ: 

• THQ (Saints Row) reports a four percent loss in shares, bringing its stock value down to US $30.48.
• Take Two Interactive (Table Tennis, Prey) reports a 2.3 percent loss in shares, bringing its stock value down to USD $16.84.
• Electronic Arts reports a 1.7 percent loss in shares, bringing its stock value down to USD $48.04.
• Lastly, Activision reports a 2.3 percent loss in share values, bringing its stock value down to USD $16.71.

When a company as large-scale as Microsoft moves, expect ripples. That’s what third-party publishers THQ, Electronic Arts, Activision, and Take Two reiterate as they report shares drop in light of Microsoft’s recent announced plans to cut down its target shipments of 13 to 15 million units to just 12 million by the end of June 2007.

Below are the readings taken from NASDAQ: 

• THQ (Saints Row) reports a four percent loss in shares, bringing its stock value down to US $30.48.
• Take Two Interactive (Table Tennis, Prey) reports a 2.3 percent loss in shares, bringing its stock value down to USD $16.84.
• Electronic Arts reports a 1.7 percent loss in shares, bringing its stock value down to USD $48.04.
• Lastly, Activision reports a 2.3 percent loss in share values, bringing its stock value down to USD $16.71.